BSB52415 Diploma of Marketing and Communication
CRICOS Course Code : 096551G
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
The students in the BSB52415 Diploma of Marketing and Communication will be Students from overseas, they will have met our entry requirements of:
-Pre-requisites requirement for Diploma of Marketing and Communication: Students will need to complete Certificate IV in Marketing and Communication
-Student Age: Students must be aged 18 or above at the time of enrolment
-Academic Requirement: Have a minimum a Year 12 or equivalent or higher education
-English Language Proficiency: IELTS level of overall 5.5 or higher or have completed an approved English test
Students from English speaking countries, such as Australia, UK, USA, Canada, New Zealand, South Africa, or the Republic of Ireland, Philippines, India, Singapore, Indonesia & Malaysia are not required to provide an IELTS score. However, they will be required to complete a formal LLN test.
-Course Attendance: Students are required to attend all classes, 20 hours per week as scheduled in order to meet mandatory course attendance requirement
-Learner Resource Requirement: Student must have proper electronic tools to access student online portal and online resources such as E-Books.
-Pre – Enrolment interview: All prospective students are required to participate in an interview with one of the Student Support Officers of ATQ College. The outcome of this interview together with the outcome of the LLN test report will be forwarded to the VET Academic Manager to assess their suitability & capacity to undertake the course. The interview may be in person or via the phone/skype.
-LLN: Completion of Language, Literacy and Numeracy Test (LLN test) of ATQ College.
-Technology and literacy requirements: Learners will need access to a computer and the internet with the following specifications:
-Microsoft Office 2007 or above and
-Microsoft Windows 2000 or Mac OS X
-Learners will also need access to a printer and the following applications: Adobe Acrobat Reader and Macromedia Flash player.
-Sound computer skills are required that include using intermediate level Word features. Ability to produce and present word-processed documents/ reports and undertake internet research.
-As part of the learning cycle students may be required to undertake online research or activities each week in class during term time.
*For full entry requirements, please refer to ATQ College Enrolment Policy and Procedure.
Total 52 weeks
40 weeks study: 4 terms x 10 weeks of study
and 12 weeks break
*Mode of study and contact hours: Blended as follows
-Classroom (Face to face): 20 hours per week
-Self-paced Study(Online): 10 hours per week
*Location of Delivery: Level 1, 372 Chapel Road, Bankstown, NSW 2200, Australia.
Application/Enrolment Fee: AUD $300
*Application/Enrolment Fee is Non-refundable
Tuition fee: $11,100
Material Fee: $600 ($150/term)
Total Fees Required: $12,000
*Student can pay fees in instalments every term.
Credit Transfer/Recognition of Prior Learning (RPL)
-We offer recognition of prior learning and credit transfer arrangements – contact us for more information and to find out if you are eligible.
*RPL Fee: $150 per unit (if applicable)
*For a full list of fees and charges, refer to our ‘ATQ Fees and Refund Policy and Procedure’.
13-January, 6-April, 29-June, 21-September
11-January, 6-April, 28-June, 20-September
|Code||Unit of Competence|
|BSBMKG507||Interpret market trends and development||Core|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBPMG522||Undertake course work||Core|
|BSBFIM501||Manage budgets and financial plans||Elective|
|BSBLDR502||Lead and manage effective workplace relationships||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBMKG502||Establish and adjust the marketing mix||Elective|
|BSBMKG506||Plan market research||Elective|
|BSBMKG514||Implement and monitor marketing activities||Elective|
|BSBMKG518||Plan and implement services marketing||Elective|
|BSBMKG519||Plan and implement business-to-business marketing||Elective|
Australian Training and Qualification College does NOT guarantee that:
-A learner will successfully complete the course attainment. This is subject to completing all the required units of competency and work placement requirements.
-A learner will obtain an employment outcome as this is outside the control of ATQ College.
All the listed units competency must be completed to receive the