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BSB52415 Diploma of Marketing and Communication

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Entry requirement

The students in the BSB52415 Diploma of Marketing and Communication will be Students from overseas, they will have met our entry requirements of:

  • English Language Skills
  • Be over the age of 18
  • Have a minimum a Year 12 or equivalent or higher education
  • IELTS level of overall 5.5 or higher or have completed an approved English Test
  • Individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.


Course Duration

Total 52 weeks

– 4 terms x 10 weeks of study at 20 Hours per week
– 12 weeks of holidays
* In-class (Face to face)

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Course Fees

Application/Enrolment Fee: AUD $300
Tuition fee: $11,100
Material Fee: $600 ($150/term)
Total Fees Required: $12,000


Intake Dates

14-January, 8-April, 1-July, 23-September

13-January, 6-April, 29-June, 21-September

Course Structure

Code Unit of Competence Field
BSBMKG507 Interpret market trends and development Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBFIM501 Manage budgets and financial plans Elective
BSBLDR502 Lead and manage effective workplace relationships Elective
BSBMKG501 Identify and evaluate marketing opportunities Elective
BSBMKG502 Establish and adjust the marketing mix Elective
BSBMKG506 Plan market research Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG518 Plan and implement services marketing Elective
BSBMKG519 Plan and implement business-to-business marketing Elective
BSBADM502 Manage meetings Elective

All the listed units competency must be completed to receive the Diploma of Marketing and Communication.

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