BSB52415 Diploma of Marketing and Communication
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.
The students in the BSB52415 Diploma of Marketing and Communication will be Students from overseas, they will have met our entry requirements of:
-Pre-requisites requirement: Individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
-Academic Requirements: High school completion – Year 12 or equivalent
-Age: must be over 18
-Interview: All prospective students are required to participate in an interview with one of the Student Support Officers of ATQ College. The outcome of this interview together with the outcome of the LLN test report with the completed interview will be forwarded to the VET Academic Manager to assess their suitability & capacity to undertake the course. The interview may be in person or via the phone/skype. The subjects covered by the Diploma require a degree of maturity and commitment with students being involved extensively in practical demonstration and simulated work sessions.
-Language, Literacy and Numeracy requirements:
English Entry Requirements
-An individual undertaking this program requires well developed language, literacy and numeracy (LLN) skills relevant to the context of their role. All prospective students must complete the LLN Robot test based on the Australian Core Skills Framework (ACSF). This qualification has an ACSF level of 4.
-Technology and literacy requirements: Learners will need access to a computer and the internet with the following specifications:
-Microsoft Office 2007 or above and
-Microsoft Windows 2000 or Mac OS X
-Learners will also need access to a printer and the following applications: Adobe Acrobat Reader and Macromedia Flash player.
-Sound computer skills are required that include using intermediate level Word features. Ability to produce and present word-processed documents/ reports and undertake internet research.
-As part of the learning cycle students may be required to undertake online research or activities each week in class during term time.
*For full entry requirements, please refer to ATQ College Enrolment Policy and Procedure.
Total 52 weeks
40 weeks study: 4 terms x 10 weeks of study
and 12 weeks break
*Mode of study and contact hours: Blended as follows
-Classroom (Face to face): 20 hours per week
-Self-paced Study(Online): 10 hours per week
*Location of Delivery: Level 1, 372 Chapel Road, Bankstown, NSW 2200, Australia.
Application/Enrolment Fee: AUD $300
Tuition fee: $11,100
Material Fee: $600 ($150/term)
Total Fees Required: $12,000
13-January, 6-April, 29-June, 21-September
11-January, 6-April, 28-June, 20-September
|Code||Unit of Competence|
|BSBMKG507||Interpret market trends and development||Core|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBPMG522||Undertake course work||Core|
|BSBFIM501||Manage budgets and financial plans||Elective|
|BSBLDR502||Lead and manage effective workplace relationships||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBMKG502||Establish and adjust the marketing mix||Elective|
|BSBMKG506||Plan market research||Elective|
|BSBMKG514||Implement and monitor marketing activities||Elective|
|BSBMKG518||Plan and implement services marketing||Elective|
|BSBMKG519||Plan and implement business-to-business marketing||Elective|
Australian Training and Qualification College does NOT guarantee that:
-A learner will successfully complete the course attainment. This is subject to completing all the required units of competency and work placement requirements.
-A learner will obtain an employment outcome as this is outside the control of ATQ College.
All the listed units competency must be completed to receive the